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| Lee Kum Kee has been developing the Japan retail market for over 10 years. In year 2003, Lee Kum Kee came across the famous Japanese foodstuff manufacturer, S&B Foods Inc. After a series of negotiation, it was confirmed that S&B Foods Inc. would become the wholesaler of Lee Kum Kee products in Japan and would be developing the retail business together from 2004 onwards. Lee Kum Kee and S&B would also develop new products to suit the Japanese market together. |
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Mr. M. T. Lee, Group Chairman of Lee Kum Kee
presents the plaque to Mr. Masaru. |
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On September 24, 2003, Lee Kum Kee management visited Japan and attended the signing ceremony with S&B Foods Inc., which marked a new era to the common goal of ˇ§promoting the Chinese eating culture ˇ¨. Mr. Eddy Lee, Chairman of Lee Kum Kee Co., Ltd., expressed his gratitude to meet S&B Foods Inc., ˇ§With our co-operation, we will strive to promote the Chinese eating culture and realize our corporate mission, "Pragmatism, Integrity and Constant Entrepreneurship".
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After the signing ceremony, the shaking hand of Mr. Eddy Lee, Chairman of Lee Kum Kee Co., Ltd., and Mr. Masaru, CEO & President of S&B Foods, Inc., marks a new era to the cooperation between Lee Kum Kee and S&B.
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Group Photo of Lee Kum Kee and S&B. |
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The size of Chinese seasoning and foodstuff market of Japan is as much as 14 billion yen every year (except Chinese MOS). This continues to increase steadily every year. Making use of its own spices and herbs production techniques, S & B Foods Inc. mixs herbs with Chinese food to develop series of "Chinese Restaurant" products. Through co-operation with Lee Kum Kee, S&B Foods Inc. hopes that both parties' retail businesses will be stimulated and will have a flexible long-term development.
After the signing ceremony, a celebration dinner was held with the presence of the management from both companies. Mr. M. T. Lee, Group Chairman, depicted the relationship of Lee Kum Kee and S&B as a "married couple" where "unity in thought, target and action" is necessary. With synergies between two companies, a prosperous future can be foreseen.
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