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Lee Kum Kee Soy Sauce Wins China Top Brand Special Honor
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(Sep 24, 2003¡XHong Kong) On September 1, 2003, Lee Kum Kee (Xinhui) Food Co., Ltd. received the ¡§China Top Brand¡¨ plaque and certificate awarded by the State General Administration of the People¡¦s Republic of China for Quality Supervision and Inspection and Quarantine (AQSIQ). This is another national recognition for Lee Kum Kee after already securing the state certification of ¡§Product Exemption from Quality Surveillance Inspection¡¨.
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On September 1, 2003, Mr. Lee Man Tat, Group Chairman of Lee Kum Kee Group, receives the plaque of ¡§China Top Brand¡¨ in Beijing.
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This year, the China Top Brand Award has been expanded to cover the seasoning category (soy sauce, vinegar) and the evaluation standard more strictly imposed. Being selected one of the six national leading soy sauce manufacturers in this newly established category, is an endorsement of Lee Kum Kee¡¦s outstanding performance in product quality, services and brand trustworthiness in the mind of consumers.
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Legend has it that Mr. Lee Kam Sheung, founder of Lee Kum Kee, started the oyster sauce business in 1888 in a small production plant at Nanshui Village in China¡¦s Guangdong Province. Today, Lee Kum Kee is a household name all over the world and is synonymous with authentic Chinese cuisine. It is recognized as an international brand and such is its popularity that one can proudly say:
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¡§Where there are Chinese people, there are Lee Kum Kee products¡¨. With corporate values of ¡§Pragmatism, Integrity and Constant Entrepreneurship¡¨, Lee Kum Kee is dedicated to promoting Chinese cuisine worldwide by building a cultural bridge between East and West.
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In recent years, Lee Kum Kee has actively developed the Chinese market and invested heavily in its production equipment to develop products that meet domestic demands. Lee Kum Kee (Xinhui) Food Co., Ltd., with an area of 1200 acres, has become the company¡¦s largest and most advanced production base in the world. Lee Kum Kee implemented the full-automatic intelligent program-controlled production system, to ensure the most stringent product quality. In a report by the China National Food Industry Association from January through June 2003, Lee Kum Kee ranked 3rd in the list of the Top 50 enterprises in terms of product sales income in the seasoning manufacturing industry and ranked 2nd in terms of total profit payments and tax turnover.
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Headquartered in Hong Kong, Lee Kum Kee has five production plants, located in Hong Kong, Xinhui and Huangpu (China), Los Angeles and Malaysia. All Lee Kum Kee plants operate with ISO 9002 and HACCP accreditation.
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For decades, Lee Kum Kee has been honored with numerous awards. The No. 1 Asian Food Brand, the Reader¡¦s Digest SuperBrand Gold Award in Asia for two consecutive years and the SuperBrand Gold Awards for Hong Kong and Singapore for five consecutive years. This has qualified Lee Kum Kee for the most honorable ¡§Hall of Fame¡¨ status. Lee Kum Kee has also won the HK 10 Supermarket Favorite Brand Award for 2000, 2002 and 2003, the top 20 Asian Brands by Media Magazine, the Hong Kong top 10 Brandnames Award of the Chinese Manufacturers¡¦ Association of HK, the Permanently Recommended Products by the Chinese Institute of Food Science and Technology and the New Technology Expo 98 ¡V Golden Award. Such evidence is testament to the outstanding, unique and excellent image of Lee Kum Kee products in the consumers¡¦ mind.
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This year, Lee Kum Kee won the highly prestigious ¡§China Top Brand¡¨ honor, thus recognizing Lee Kum Kee¡¦s status as a national enterprise.
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About China Top Brand
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Its purpose is to further the implementation of the famous brand strategy, strengthen the supervision and management of China Top Brand products, guide and support enterprises to create top brands, direct and supervise enterprises to improve their quality standards and enhance the market competitiveness of Chinese products. To fulfil this aim the State conducts the China Top Brand election on domestic and worldwide products with high quality, with leading market share and awareness in the industry, high user satisfaction and strong market competitiveness.
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This year, an overall evaluation was made by the corresponding special sub-committees under the China Committee for Promotion of Famous Brand Strategy on 26 classes of products. It was based on the voluntary application of enterprises, review and recommendation by each province, autonomous region and municipality directly under the Central Government. As considered and passed by the plenary session of the China Committee for Promotion of Famous Brand Strategy, a list of China Top Brand products based on a preliminary evaluation was shown to the public for comment within a definite period. The Committee finalized 153 products under 142 brands produced by 138 enterprises as the China Top Brand products in 2003.
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About Lee Kum Kee
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Headquartered in Hong Kong, Lee Kum Kee has five production plants, located in Hong Kong, Xinhui and Huangpu (China), Los Angeles and Malaysia. Today, Lee Kum Kee is the world leader in oyster sauce, now a key ingredient to many Chinese dishes from different regions around the world.
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Besides its flagship product, Premium Oyster Sauce, Lee Kum Kee has also developed many new products in response to changing market demand over the years - soy sauces, chili sauces, ingredient sauces, convenience-cooking sauces and exotic gourmet products.
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The Company's client base includes restaurants, catering companies, food manufacturers, as well as families of all races who share a passion for Chinese food. Today, Lee Kum Kee manufactures over 200 different sauces and food products, and markets them in more than 80 countries.
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About Lee Kum Kee (Xinhui) Food Co., Ltd.
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Lee Kum Kee (Xinhui) Food Co., Ltd. was founded in 1995 and started production in April 1996, in a proprietorship invested by Lee Kum Kee at Qibao, Xinhui District, Jiangmen City, Guangdong. With 1200 acres and 310 employees, it is Lee Kum Kee¡¦s largest production base. The Xinhui Plant manufactures soy sauces, shrimp sauces, sesame oil and chili sauces. These products are then supplied to plants in Hong Kong, the US, Malaysia and Guangzhou Huangpu. The plant is accredited with ISO9001: 2000 and HACCP. At the beginning of 2002, the plant began to introduce advanced seasoning filling production equipment which lead the plant to become the No. 1 national manufacturing corporation in raw materials processing and finished goods production.
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