(April 22, 2003 - Hong Kong) Lee Kum Kee continues to win votes
by readers of the Reader's Digest Magazine SuperBrands Survey
2003 for its 5th consecutive year under the Seasoning Category - achieving
the SuperBrand Gold Awards for Hong Kong and Singapore; and its 2nd consecutive
year for Asia.
The Reader・s Digest SuperBrands survey in Asia helps to shed light
on the consuming preferences of a representative cross-section of Asian
Society. In 6 key markets, Hong Kong, Singapore, Malaysia, Taiwan, Philippines
and Thailand, a total of 6,000 questionnaires were analyzed. Only the
top performing brands in the survey have been honored with the SuperBrand
Gold Awards.
Respondents were asked to name (unprompted) their most preferred brand
for each category. Voted brands were rated both quantitatively and qualitatively
for five key attributes: Quality, Value, Trustworthiness, Strong Image
and Understanding of Customer Needs. A brand has to be the top 5 brands
across at least 3 markets in order to achieve further, the SuperBrand
Award for Asia.
Mr. Eddy Lee, Chairman of Lee Kum Kee Company Limited says, ：We
are delighted to receive the SuperBrand Awards for the 5th consecutive
year in the Seasoning Category. This is an honored recognition since it
is a vote of confidence and a seal of approval by consumers. We are committed
to promote Chinese gourmet and deliver the best sauces and condiment products
to our consumers worldwide.；
Established in 1888, Lee Kum Kee has built a cultural bridge between East
and West by bringing authentic Chinese sauces to families in different
parts of the world. The modernization of equipment, product diversity
and expanded sales network, contribute to the Company・s continuous
progress and success. Lee Kum Kee・s relentless pursuit of customer
satisfaction has earned good reputation in the food manufacturing business.
The Reader・s Digest survey has confirmed the successful direction
of the Company.
|
